Milk, the main ingredient that makes up the indispensable product today
Cow's milk is a familiar product of every family in the world. There have been many campaigns calling for the need for cow's milk to nourish children. But is it the same as the century-old scam when the whole world mistook that eating carrots would help brighten your eyes after Britain's PR activity? We don’t have an exact answer. But it is undeniable that, with its outstanding characteristics, the types of nut milk are becoming a growing trend in the world.
In the spring of 2018, New York was gripped by a sudden, very particular and, for some, calamitous food shortage. Gaps appeared on grocery shelves. Coffee shops put out signs, turning customers away. Twitter and Instagram brimmed with outrage. The truly desperate searched from Williamsburg to Harlem, but it seemed undeniable: New York was out of oat milk.
It wasn’t just New York, in fact. The entire US was suffering from a shortage of Oatly, a Swedish plant milk whose rapid rise from obscure digestive health brand to the dairy alternative of choice had caught even Oatly by surprise. Since its US launch in 2016, Oatly had gone from supplying a handful of upscale New York coffee shops to more than 3,000 cafes and grocery stores nationwide. The company had ramped up production by 1,250%, but when I spoke to CEO Toni Petersson in late summer, they were still struggling to meet demand. “How do we supply when the growth is this crazy?” Petersson said.
Alternative milk is the choice for your body?
That schism between milk-drinkers and the rest – actually a series of independent genetic mutations – appears to have occurred about 10,000 years ago, around the time humans were domesticating farm animals. It is the reason that in countries such as the UK, Sweden and Ireland, more than 90% of adults can drink milk without suffering any ill effects, but worldwide, more than two-thirds of all adults are considered lactose intolerant. For lactose-intolerant people, a glass of milk can induce bloating, stomach pains and diarrhoea. (Lactose intolerance should not be – though often is – confused with cow’s milk allergy, an immune response to the proteins in cow’s milk that affects around 1% of UK adults.)
Milk market and new waves
Today, dairy is a vast and highly regulated behemoth, worth more than $400bn, produced by a global herd of more than 274 million cows. Politicians mess with milk at their peril (when Margaret Thatcher, as education secretary, in 1971 took the draconian step of cutting free school milk for the over-sevens, she was branded “milk snatcher”). And yet, for many consumers, the allure of milk is on the wane. In 1975, the average American consumed 247 pounds (around 130 litres) of milk per year; in 2017, it was just 149 pounds (66 litres). In the US, milk sales have fallen 15% since 2012. reduced demand for cow’s milk and falling prices led to the closure of 1,000 dairy farms in the UK between 2013 and 2016. Milk’s reputation as a healthy food is under threat from anxieties about bovine antibiotics, animal cruelty and the industry’s environmental impact, as well as increased diagnosis of lactose intolerance. Teenagers now consider cow’s milk less healthy than plant milk alternatives, a development the former chairman of Dairy UK, David Dobbin, called “a demographic time bomb”.
is as attractive as the flavor of historical taste. Moreover, 43 Factory also take human health and environmental benefits into consideration.
So, dear friends, please read our words carefully while enjoying some finest Milk base from perfect coffee beans, tasty oat milk and our heart for the world.