The global feminine hygiene products market is projected to be valued at USD 31.51 Billion by 2027, according to a current analysis by Emergen Research. Feminine hygiene products are witnessing high demand due to increasing women population. According to the United Nations' World Population report published in 2017, there were 7.5 billion people worldwide in the year, with 50.4% of the global population comprising men and 49.6% comprising women. Furthermore, the global population is estimated to grow by nearly 2 billion in the next 30 years, increasing from 7.7 billion presently to 9.7 billion by the year 2050.

Government initiatives in several nations aim at educating women regarding hygiene and persuade them to use sanitary napkins. This is a significant factor boosting the demand for feminine hygiene products, particularly in developing economies. Also, an increasing number of seminars and campaigns are being conducted in schools and colleges across the globe about usage and disposal of feminine hygiene products.

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Competitive Landscape:

The Feminine Hygiene Products report focuses on potential growth opportunities and limitations the prominent players of the industry might face during the entirety of the forecast timeline. The report pays special heed to the emerging business components, niche sectors, and product launches and brand promotions occurring in the Feminine Hygiene Products market to help the readers make fruitful investment strategies.

The major companies studied in the report are: 

Kimberly-Clark Corporation, Edgewell Personal Care Company, Ontex Group NV, Unicharm Corporation, Corman Spa, Hengan International Group Company Limited, The Procter & Gamble Company, Maxim Hygiene Products Inc., Kao Corporation, Johnson & Johnson

Key Highlights of Report

• In May 2020, Ontex made an announcement about the signing of an agreement with Albaad Massuot Yitzhak Limited about the acquisition of the feminine hygiene production facility in Rockingham County.
• Rising demand for tampons is owing to the growing inclination amongst women, led by its improved comfort than sanitary pads. Furthermore, deploying tampons enable women to feel more active, without becoming concerned about the nit getting misplaced.
• A dearth of basic cleanliness and hygiene was accountable for about 800,000 women deaths worldwide in 2019, making this the fifth most leading cause of mortality in women.

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The report is an investigative study of the technological developments and product advancements, along with a regional analysis for each product and application offered in the Feminine Hygiene Products market. The fundamental objective of the report is to give an insight into the workings of the Feminine Hygiene Products industry. It provides an accurate and strategic outlook of the market with a thorough assessment of the segments and sub-segments of the Feminine Hygiene Products market. It provides a panoramic view of the industry to offer a deeper understanding of the global industry.

Segments Covered in this report are:

• Product Type Outlook (Revenue, USD Billion; 2017–2027)
  • Sanitary Napkins
  • Panty Liners
  • Tampons
  • Menstrual Cups
  • Others

• Usability Outlook (Revenue, USD Billion; 2017–2027)
  • Disposable
  • Reusable

• Distribution Channel Outlook (Revenue, USD Billion; 2017–2027)
  • Online
  • Offline

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Regional Analysis:

The report further examines the Feminine Hygiene Products market in the key regions of the world with regard to production and consumption patterns, import/export, supply and demand ratio, revenue generation, market share and size, and presence of prominent players in the regions. The Feminine Hygiene Products report also covers the expansion plans undertaken by companies in the regions under the regional analysis section.

The regional analysis of the market comprises of production volume information, consumption volume and patterns, revenue, and growth rate for the forecast period of 2020-2027.

According to the regional analysis, the market is primarily spread over key geographical regions as follows:

• North America (U.S., Canada)
• Europe (U.K., Italy, Germany, France, Rest of EU)
• Asia Pacific (India, Japan, China, South Korea, Australia, Rest of APAC)
• Latin America (Chile, Brazil, Argentina, Rest of Latin America)
• Middle East & Africa (Saudi Arabia, U.A.E., South Africa, Rest of MEA)

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