The global cocoa market as per revenue was estimated to be worth $21.1 billion by 2022 and is poised to reach $26.3 billion by 2027, growing at a CAGR of 4.5% from 2022 to 2027. The global chocolate market as per revenue was estimated to be worth $127.9 billion by 2022 and is poised to reach $160.9 billion by 2027, growing at a CAGR of 4.7% from 2022 to 2027. Increasing sales of chocolate confectionery products to be consumed as comfort food is responsible for making it a regular grocery items in households. Chocolate is considered a traditional gift on special occasions and festivals such as Christmas, Easter, Halloween, and Valentine’s Day in American and European countries, a trend which is now adopted in some Asian countries such as India, China, and Japan.

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Health Benefits of Chocolates

Chocolates have a long history of being used as a health food. In the 18th century, a chocolaty drink was used in England to prevent and cure stomach aches. Today, ORAC (Oxygen Radical Absorbance Capacity) is used to compare the antioxidant capacity of different foods. Chocolates, along with apples and blueberries, are considered to be one of the best ORAC rating foods. Instead of relying on medication, consumers prefer to incorporate ingredients that improve their health into their normal diet. Dark chocolate is becoming more popular among consumers due to its high cocoa content and flavonoids, especially a subtype known as flavanols that is linked to a lower risk of heart disease. Additionally, those who consume dark chocolate or high cocoa content have a lower chance of developing insulin resistance and high blood pressure. Thus, the health benefits associated with cocoa and its products are the biggest driver for the cocoa and chocolate market.

Seasonal and Festive-related Sales

Chocolate is considered a traditional gift on special occasions and festivals such as Christmas, Easter, Halloween, and Valentine’s Day in American and European countries, a trend which is now adopted in some Asian countries such as India, China, and Japan. Chocolate sales shoot up during festive seasons. Keeping this seasonal effect of sales in mind, companies trying to venture into developing economies, such as India and China, are focusing on specialty products for traditional festivals such as the Chinese New Year, Raksha Bandhan, and Diwali in India. Currently, the seasonal and festive sales of chocolate products highly impact the market as a large portion of chocolate products are consumed in this segment. Depending on the situation, they are produced in a variety of shapes, sizes, colors, and product materials. Thus, this high demand for chocolates and its products during festivals would enhance the market for cocoa and chocolate.

Large Number of Applications

Chocolate is used in several applications, including confectionery, beverages, and baking. Chocolate is setting its foot rapidly in the baking industry, with lots of chocolates being looked upon as a flavor for biscuits, cakes, and pastries. In the global flavor industry, several new product types are being developed, such as energy drinks, yogurt, and dairy beverages. Additionally, chocolate liquor is generally used for applications in the production of bittersweet chocolate and baking applications. Cocoa is used in the pharmaceutical industry for providing the chocolate essence or flavour to the drugs to improve the palatability or compliance of the dosage forms for consumers. In addition to that, natural cocoa butter is frequently used in cosmetics as a humectant, a lubricant to maintain the moisture, and to enhance the aroma of products. These applications of cocoa and chocolate can drive its market in the coming years.

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Asia Pacific region is witnessing the highest growth rate in chocolate market

The Asia Pacific region is witnessing the fastest growth rate of 5.72% during the forecast period. The Chinese cocoa market, in terms of volume, is estimated to grow at a CAGR of 6.39%. This is attributed to the strong demand for chocolate in the country. Across Europe, Germany consumed the highest quantity of chocolate in 2021 followed by UK, and Belgium. United States accounted for the largest market share primarily driven by the large consumption of confectionary and bakery items. According to the Observatory of Economic Complexity (OEC), the US was the seventh largest exporter of chocolate in 2020, with key export destinations being Canada, Mexico, South Korea, Australia, and the UK. Growth in this region is attributed to the growing population, rise in per capita income, growing urbanization, and therefore, an increase in demand for chocolate-based products. Additionally, the nutritional benefits of chocolate are promoting the growth of chocolate in the region.