The dietary supplements market is projected to reach USD 239.4 billion by 2028 from USD 167.5 billion by 2023, at a CAGR of 7.4% during the forecast period in terms of value. The demand for dietary supplements is driven by increasing consumer awareness of health and wellness, preventive healthcare, the aging population, and rising chronic diseases. The convenience of online purchasing and product availability further fuel market growth. For instance, in the United States, dietary supplement consumption is high due to a health-conscious population, a proactive approach to wellness, and a robust regulatory framework ensuring safety and quality standards.

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Based on Type, Botanicals is anticipated to grow at a significant CAGR the market

Plant-based dietary supplements are derived from botanical sources such as herbs, fruits, vegetables, and other plant materials, offering natural health-promoting compounds for supplementation purposes. The increasing awareness of plant-based dietary supplement benefits, combined with a growing interest in plant-based lifestyles, has led to the popularity of botanical supplements among North American consumers. The demand for dietary supplements in the United States is being driven by increasing health consciousness, a desire for preventive healthcare, and the convenience of dietary supplements in bridging nutritional gaps in the diet.

Based on mode of application, soft gel segments is projected to grow at the fastest rate during the forecast period.

Due to their ease of consumption, especially for individuals with swallowing difficulties. Their gel-like texture and easy-to-swallow nature make them a preferred choice. Soft gels offer enhanced bioavailability, with advanced formulations that improve nutrient absorption. They can be customized to include a wide range of ingredients, providing flexibility for specialized products. The visually appealing and professional appearance of soft gels, along with their ability to mask unpleasant tastes and odors, contribute to their popularity. Moreover, the gelatin-based shell of soft gels extends the shelf life of enclosed ingredients. These factors drive the growth of soft gels in the dietary supplements market.

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North America holds the highest market share during the forecast period.

North American nutrition and supplements hold the largest market share and are expected to expand further. The North American population has become more aware of health and has adopted dietary supplements as a part of their daily diet regime to have overall health and weight benefits. The population in the region is more prone to lifestyle disorders like diabetes, obesity, and high blood pressure due to an improper diet. The region is more inclined towards consuming junk and processed foods that are devoid of nutrition, which give rise to health disorders. Additionally, the trend toward consuming vegan and less processed food is leading to an increased intake of dietary supplements to tackle nutritional deficiencies. Additionally, South Africa seems to be a potential market in terms of production and consumption of dietary supplements. The general trend of malnutrition and other nutritional deficiencies is seen in the population in the South African region. Together, it drives the overall dietary supplements market.

Key players in this market include Nestle (Switzerland), Abbott (US), Amway Corp (US), Pfizer Inc. (US), ADM (US), International Flavors & Fragrance (US), Otsuka Holdings Co., Ltd (Japan), Glanbia PLC (Ireland), GSK PLC. (UK), Bayer AG (Germany), Herbalife International of America, Inc. (US), Nature's Sunshine Products, Inc (US), Bionova (Canada), ArkoPharma (France), American Health (US), Pure Encapsulation (US), H&H Group (Hong Kong), Nu Skin (US), Power Gummies (India), Biomedical Research Laboratories (US), HealthKart (India), NutriScience Corporation (US), Nature's Essentials (US), and Life Extension (US) These players have adopted various growth strategies such as partnerships, agreements, collaborations, and new product launches to increase their global market presence.